Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The resurgence of the American auto industry has been driven primarily by pent-up demand for new cars and trucks by consumers in the United States.


Date: Dec 05, 2013


Questions for Discussions:

  • What does this report say about the changes happening in the auto industry?
  • What are reasons for improving export and domestic sales of Ford and Chrysler vehicles?

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