Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The resurgence of the American auto industry has been driven primarily by pent-up demand for new cars and trucks by consumers in the United States.

Source: NYTimes.com

Date: Dec 05, 2013

Link: http://www.nytimes.com/2013/12/06/business/on-the-worlds-roads-more-american-wheels.html

Questions for Discussions:

  • What does this report say about the changes happening in the auto industry?
  • What are reasons for improving export and domestic sales of Ford and Chrysler vehicles?

Leave a Reply

Your email address will not be published.