Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: It’s weird to see the big, red Tesla Motors “T” logo hanging from the side of a house or a building. But it’s the real deal. The company’s march from the automobile to the home, office, and factory has begun.

Source: Businessweek.com

Date: Dec 06, 2013

Link: http://www.businessweek.com/articles/2013-12-06/teslas-solar-power-storage-unit#r=hp-lst

Questions for Discussions:

  • Is Tesla’s technology a “disruptor” in the energy business?
  • How is Tesla’s strategy facilitating adoption of this technology?
  • What lessons are there here to be learned by other technology firms?
  • What do you think is the prime motivation driving the consumer decision to adopt this technology?

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