Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description:  In naming Laurent Potdevin as its new CEO, Lululemon Athletica Inc. has found a seasoned fashion and sporting goods executive with a pedigree in top cult brands.

Source:  FinancialPost.com

Date: Dec 10, 2013

Link: http://business.financialpost.com/2013/12/10/lululemon-laurent-potdevin/

Questions for Discussions:

  • Do you think Laurent Potdevin can “save” the brand image?
  • What would you suggest that he do?

 

 

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