Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: After announcing a new free music streaming service for mobile devices, Spotify founder and CEO Daniel Ek discusses his vision for the future of music on the internet.

Source: – video report

Date: Dec 11, 2013


Questions for Discussions:

  • Summarize the highlights in this report.
  • What are the firm’s competitive advantages?
  • What model would you prefer to see develop?


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