Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Everyone loves a warm-and-fuzzy now and then, but from a business perspective, does it pay to make your consumers teary-eyed? In a word: definitely.

Source:  Fortune.com – video report

Date: Jan 07, 2014

Link: http://management.fortune.cnn.com/2014/01/07/procter-gamble-sochi-olympics-ad/? iid=SF_F_River

Questions for Discussions:

  • After watching the advertisement, explain why it worked so well.
  • Do you think this style of advertising generates long-term emotional associations with the brands.

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