Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Uncategorized.

Description: Fifty years ago, no laws restricted where you could light up—even hospitals allowed it. Today 26 states and the District of Columbia ban smoking in workplaces, bars, and restaurants, according to the Centers for Disease Control. The bans contributed to a big drop in exposure to second-hand smoke. In the late 1980s, about 88 percent of nonsmokers had measurable levels of chemicals that showed they were exposed to second-hand smoke, according to the CDC. Twenty years later, only 40 percent did.


Date: Jan 17, 2014


Questions for Discussions:

  • What has happened to the tobacco industry sales and pricing structure since 1964?
  • How has social behavior changed?
  • Do you think tobacco will ever reach a selling price where it will be priced beyond reach?

CT: 1,4 The Changing Face of Business (p2), Business Ethics and Social Responsibility (p34), Economic Challenges Facing Contemporary Business (p70), Competing in World Markets (p104), Customer-Driven Marketing (p350), Product and Distribution Strategies (p386), Promotion and Pricing Strategies (p426)

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