Mark Wahlberg’s money: Rapper to riches

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: ‘Lone Survivor’ packed theaters over the weekend. The film’s star and producer, Mark Wahlberg, knows something about box office bucks — his career of movies have earned almost $3.4 billion.

Source: CNNMoney.com – video report

Date: Jan 16, 2014

Link: http://money.cnn.com/video/news/2014/01/16/n-mark-wahlbergs-money-from-marky-mark-to-lone-survivor.cnnmoney/index.html

Questions for Discussions:

  • Explain Mark Wahlberg’s business successes?
  • What does his “brand” represent to customers?
  • Explain why there is such great crossover between different products?

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