Description: ‘Lone Survivor’ packed theaters over the weekend. The film’s star and producer, Mark Wahlberg, knows something about box office bucks — his career of movies have earned almost $3.4 billion.
Source: CNNMoney.com – video report
Date: Jan 16, 2014
Questions for Discussions:
- Explain Mark Wahlberg’s business successes?
- What does his “brand” represent to customers?
- Explain why there is such great crossover between different products?