Description: SodaStream named Scarlett Johansson its ‘global brand ambassador.’ But the stock tanked on poor sales of the carbonated beverage maker during the holidays.
Source: CNNMoney.com – video report
Date: Jan 15, 2014
Questions for Discussions:
- Do you think the promotional effort that focused on the eco-friendly character of the product is finished?
- Do you think the market demand can be boosted with a focus on Scarlett Johansson as a spokesperson.
- What is the motivation of the customer using this product?