Scarlett Johansson to fizz up SodaStream

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: SodaStream named Scarlett Johansson its ‘global brand ambassador.’ But the stock tanked on poor sales of the carbonated beverage maker during the holidays.

Source: CNNMoney.com – video report

Date: Jan 15, 2014

Link: http://money.cnn.com/video/investing/2014/01/13/n-b-sodastream-scarlett-johansson.cnnmoney/index.html

Questions for Discussions:

  • Do you think the promotional effort that focused on the eco-friendly character of the product is finished?
  • Do you think the market demand can be boosted with a focus on Scarlett Johansson as a spokesperson.
  • What is the motivation of the customer using this product?

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