Description: He sang ‘I wanna be a billionaire’ and he’s working hard to make it happen. Bruno Mars is nominated for four Grammy awards and is performing at the Super Bowl. Not bad for a four-year-old Elvis impersonator from Hawaii.
Source: CNNMoney.com – video report
Date: Jan 24, 2014
Questions for Discussions:
- How is the business of being Bruno Mars typical of all start-up businesses that have succeeded?
- How will playing the Super Bowl generate publicity for his brand?
- What else can Mars do to expand revenue opportunities beyond music?