Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: He sang ‘I wanna be a billionaire’ and he’s working hard to make it happen. Bruno Mars is nominated for four Grammy awards and is performing at the Super Bowl. Not bad for a four-year-old Elvis impersonator from Hawaii.

Source: CNNMoney.com – video report

Date: Jan 24, 2014

Link: http://money.cnn.com/video/news/2014/01/24/n-bruno-mars-big-bucks-super-bowl-show-and-four-grammy-nominations.cnnmoney/index.html

Questions for Discussions:

  • How is the business of being Bruno Mars typical of all start-up businesses that have succeeded?
  • How will playing the Super Bowl generate publicity for his brand?
  • What else can Mars do to expand revenue opportunities beyond music?

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