Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: There is a website where cats and dogs rule the day, profanities are common, and clips from Lord of the Rings movies can be used to convey universal sentiments like the joy of revenge. All right, there are plenty of websites like that, but this one is more popular than those of the Weather Channel and the New York Times. Although it looks like just another photo-sharing hub, it’s the best example yet of how a new generation of Internet users prefers to express itself.

Source: Businessweek.com

Date: Jan 23, 2014

Link: http://www.businessweek.com/articles/2014-01-23/how-imgur-became-a-photo-sharing-hit

Questions for Discussions:

  • Why has this site become a phenomenal success in such a short period of time?
  • How has the design encouraged organic growth of the audience?
  • What are the barriers to entry?

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