Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The Gillette-Schick duopoly better watch out for Dollar Shave Club and Harry’s, which promise more convenience and less cost to do what men hate most in the morning. Don’t look now, bros but your morning routine is getting disrupted—in a good way.

Source: TheDailyBeast.com

Date: Jan 24, 2014

Link: http://www.thedailybeast.com/articles/2014/01/24/after-100-years-the-shaving-industry-is-finally-being-disrupted.html

Questions for discussion:

  • Describe the disruption and why it is succeeding.
  • How much market share do you think these new firms can wrestle from the industry giants?
  • How should Gillette and Schick management respond?

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