Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: GoldieBlox CEO Debra Sterling talks about what makes her toy company different and why she created GoldieBlox, an engineering toy for girls.

Source: CNNMoney.com – video report

Date: Jan 30, 2014

Link: http://money.cnn.com/video/news/2014/01/30/n-goldieblox-engineers-toys.cnnmoney/index.html

Questions for Discussions:

  • How is this toy designed for girls rather than boys?
  • Do you think these sorts of toys should be gender-neutral rather than targeting boys or girls?
  • Is this company demonstrating social responsibility in some special way?

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