Description: Luring young shoppers into traditional teenage clothing stores has become a tough sell. When 19-year-old Tsarina Merrin thinks of a typical shopper at some of the national chains, she doesn’t think of herself, her friends or even contemporaries. “When I think of who is shopping at Abercrombie,” she said, “I think it’s more of people’s parents shopping for them.”
Date: Jan 31, 2014
Questions for discussion:
- Summarize what you learned from this report about retailing and teens?
- What are the solutions that management should consider?