Description: SkyRunner is a dune buggy and a power parachute in one. After almost three years in development, it is on track to hit the market later this year.
Source: CNNMoney.com – video report
Date: Jan 31, 2014
Questions for Discussions:
- Which target market would you focus on if you were in charge of marketing at this company?
- What are the advantages and disadvantages of this device in comparison to alternative choices for that customer?