Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: SkyRunner is a dune buggy and a power parachute in one. After almost three years in development, it is on track to hit the market later this year.

Source: – video report

Date: Jan 31, 2014


Questions for Discussions:

  • Which target market would you focus on if you were in charge of marketing at this company?
  • What are the advantages and disadvantages of this device in comparison to alternative choices for that customer?

Leave a Reply