Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: When Kurt Walchle told people that he wanted to see the athletes on the U.S. Olympic team wearing his company’s bracelets, a lot of people thought the Jacksonville (Fla.) entrepreneur was crazy. After all, everybody knew that only big companies supplied Team USA—not a small business like his, with 66 employees and $5 million in annual revenue.

Source: Businessweek.com

Date: Feb 06, 2014

Link: http://www.businessweek.com/articles/2014-02-06/a-small-business-hopes-to-spot-its-olympic-bracelets-at-sochi#r=nav-fst

Questions for discussion:

  • What are the lessons for entrepreneurs in this report?
  • How can the company grow through product development?

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