Description: When Kurt Walchle told people that he wanted to see the athletes on the U.S. Olympic team wearing his company’s bracelets, a lot of people thought the Jacksonville (Fla.) entrepreneur was crazy. After all, everybody knew that only big companies supplied Team USA—not a small business like his, with 66 employees and $5 million in annual revenue.
Date: Feb 06, 2014
Questions for discussion:
- What are the lessons for entrepreneurs in this report?
- How can the company grow through product development?