Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: THE ads ran for years. The global charity Save the Children asked for a monthly donation, and in return, a few times a year the donors received a photo and handwritten note or drawing from children in impoverished places like Haiti.


Date: Feb 07, 2014


Questions for Discussions:

  • What are the issues raised in this report that should be of concern to donors and fundraising organizations?
  • Is this the new reality of crowded fronts now made more accessible to charities by online technologies?
  • How should managers of established charities respond?

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