Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Gun manufacturers are clearly trying to catch the eye and wallet of women, who are becoming a more important segment of their customer base.

Source: – video report

Date: Feb 06, 2014


Questions for Discussions:

  • What is the thinking in this industry as illustrated by this report.
  • Why do you think sales to women have soared in Texas and Florida?
  • Is this a good or bad thing?
  • Should government regulate the design element of these products so as to reduce the fashion appeal?

Leave a Reply