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Description: Gun manufacturers are clearly trying to catch the eye and wallet of women, who are becoming a more important segment of their customer base.

Source: CNNMoney.com – video report

Date: Feb 06, 2014

Link: http://money.cnn.com/video/news/2014/02/06/n-guns-for-women-pink-firearms-shot-show-2014.cnnmoney/index.html

Questions for Discussions:

  • What is the thinking in this industry as illustrated by this report.
  • Why do you think sales to women have soared in Texas and Florida?
  • Is this a good or bad thing?
  • Should government regulate the design element of these products so as to reduce the fashion appeal?

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