Shaun White’s Olympic-sized empire

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Snowboarder Shaun White is trying for his third gold medal in Sochi. But his best tricks are off the slopes. Product lines, endorsements and—yes, a record deal — make White’s wallet pretty gnarly.

Source: CNNMoney.com – video report

Date: Feb 07, 2014

Link: http://money.cnn.com/video/news/2014/02/07/n-olympic-snowboarding-shaun-white-business-entrepeneur-endorsements.cnnmoney/index.html

Questions for Discussions:

  • Describe the “Shaun White” brand image?
  • Which target markets would you focus on if you were in charge of marketing at his brand?
  • Which other business venues do you think he could penetrate?

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