Description: Snowboarder Shaun White is trying for his third gold medal in Sochi. But his best tricks are off the slopes. Product lines, endorsements and—yes, a record deal — make White’s wallet pretty gnarly.
Source: CNNMoney.com – video report
Date: Feb 07, 2014
Questions for Discussions:
- Describe the “Shaun White” brand image?
- Which target markets would you focus on if you were in charge of marketing at his brand?
- Which other business venues do you think he could penetrate?