Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Snowboarder Shaun White is trying for his third gold medal in Sochi. But his best tricks are off the slopes. Product lines, endorsements and—yes, a record deal — make White’s wallet pretty gnarly.

Source: – video report

Date: Feb 07, 2014


Questions for Discussions:

  • Describe the “Shaun White” brand image?
  • Which target markets would you focus on if you were in charge of marketing at his brand?
  • Which other business venues do you think he could penetrate?

Leave a Reply