Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Comcast shows off new technology that allows you click a link in tweet, and have a show start playing instantly on your TV or mobile device.

Source: CNNMoney.com – video report

Date: Feb 14, 2014

Link: http://money.cnn.com/video/technology/2014/02/14/t-comcast-twitter.cnnmoney/index.html

Questions for Discussions:

  • How is social media going to change consumer viewing behavior?
  • How will this technology affect the firms that currently produce and distribute content?
  • Do you think there are going to be more opportunities for small producers of content?

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