Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Those influenced by Facebook are more likely to take an omnichannel approach

Source: eMarketer.com

Date: Feb 14, 2014

Linkhttp://www.emarketer.com/Article/Millennials-Use-Different-Social-Networks-Post-Buy-Different-Product -Types/1010609#l1PHMCG8eWAmgSHc.99

Questions for Discussions:

  • Summarize the key research findings in this report.
  • Explain this consumer behavior.

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