Description: America’s kids are still sweet on gummies. Mondel?z International (MDLZ) reported “double-digit gains” in dollar sales of the great movie theater concession stand classics Sour Patch Kids and Swedish Fish in North America in 2013.
Date: Feb 14, 2014
Questions for discussion:
- Why do you think the company has done so well in light of growing health concerns about obesity and excessive sugar consumption in general?
- Which strategy do you think has helped build sales the most?