Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: America’s kids are still sweet on gummies. Mondel?z International (MDLZ) reported “double-digit gains” in dollar sales of the great movie theater concession stand classics Sour Patch Kids and Swedish Fish in North America in 2013.


Date: Feb 14, 2014


Questions for discussion:

  • Why do you think the company has done so well in light of growing health concerns about obesity and excessive sugar consumption in general?
  • Which strategy do you think has helped build sales the most?

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