Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: With the runaway success of Disney’s (DIS) Frozen and the explosive opening of Warner Bros.’s (TWX) The Lego Movie, animated films have had a great run in recent months. When a live-action movie becomes a big hit, it’s not long before imitators—both real and imagined—show up on the horizon. Doing the same in the animation world isn’t quite so simple.


Date: Feb 21, 2014


Questions for discussion:

  • What does this report say about the animation business?
  • What are the competitive advantages that management can work with?

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