Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Shortly after joining toymaker Hasbro (HAS) as a senior executive more than a decade ago, Brian Goldner took his 5-year-old daughter, Brooke, on a tour of headquarters. She wasn’t impressed. “She put her hands on her hips and said, ‘Dad, the way I see it, you don’t have any toys for girls,’?” recalls Goldner, who became chief executive officer in 2008. A lot has changed since.

Source: Businessweek.com

Date: Feb 27, 2014

Link: http://www.businessweek.com/articles/2014-02-27/at-hasbro-girls-toys-become-a-big-market#r=hpt-lst

Questions for discussion:

  • How has Hasbro management changed its strategic planning?
  • Why is it so critical to produce toys for both boys and girls?

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