Description: LEGO says they became the number two toy manufacturer by staying true to what kids want.
Source: CNNMoney.com – video report
Date: Feb 25, 2014
Link: http://money.cnn.com/video/news/2014/02/25/n-co-lego-number-2-toymaker.cnnmoney/index.html
Questions for Discussions:
- Describe the growth strategy employed by Lego management.
- How have Lego’s digital products helped the sales of tactile products?
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