Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: LEGO says they became the number two toy manufacturer by staying true to what kids want.

Source: CNNMoney.com – video report

Date: Feb 25, 2014

Link: http://money.cnn.com/video/news/2014/02/25/n-co-lego-number-2-toymaker.cnnmoney/index.html

Questions for Discussions:

  • Describe the growth strategy employed by Lego management.
  • How have Lego’s digital products helped the sales of tactile products?

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