Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Ev Williams, Twitter co-founder and creator of Medium, discusses why the publishing platform has gained popularity in the blogging community.

Source: CNNMoney.com – video report

Date: Mar 04, 2014

Link: http://money.cnn.com/video/magazines/fortune/2014/03/07/fevwilliamsmedium.fortune/index.html

Questions for Discussions:

  • Describe the Medium business model.
  • How is it similar to other online platforms and yet unique?
  • Why would writers volunteer to publish?
  • How can writers and Medium earn revenue?

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