Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The HUVr video with Christopher Lloyd, Moby, Terrell Owens and Tony Hawk is a viral sensation. But a real hoverboard? It’s time to head back to reality instead of Back to the Future.

Source: CNNMoney.com – video report

Date: Mar 05, 2014

Link: http://money.cnn.com/video/technology/2014/03/05/hoverboard-viral-video.cnnmoney/

Questions for Discussions:

  • How can marketers make use of the Internet to promote a product or service?
  • What do you think is the recipe for making a successful viral video?
  • What do you think this video might be used to promote?

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