Will TripleLift be the startup that fixes the dreaded banner ad?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: FORTUNE — Hatred for banner ads is one of the advertising industry’s biggest clichés. The citizens of the Internet are conditioned to ignore them (“banner blindness”), and they certainly don’t click on them. Clickthrough rates hover at a dismal 0.1%, and that’s unfortunately the main way advertisers measure engagement on the web.

Source: Fortune.com

Date: Mar 05, 2014

Link: http://tech.fortune.cnn.com/2014/03/05/triplelift/?iid=SF_F_River

Questions for discussion:

  • Why has TripleLift’s design allowed for such higher clickthrough rates?
  • Why would the consumer be more willing to share the information they are clicking?

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