Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Reggae legend Bob Marley’s son Rohan co-founded Marley Coffee, a brand dedicated to sustainable farming and social entrepreneurship.

Source: CNNMoney.com – video report

Date: Mar 14, 2014

Link: http://money.cnn.com/video/smallbusiness/2014/03/14/marley-coffee-rohan-jamaica-bob-marley-son.cnnmoney/index.html

Questions for Discussions:

  • What is the basic argument for introducing this latest brand of coffee into the marketplace.
  • Do you think there is a saturation point for socially responsible brand coffees?
  • How would you go about developing this brand, given the obvious name association with Bob Marley and Reggae?

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