Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: A few days after Thanksgiving, a friend tagged James Kenison in a Facebook (FB) post that he couldn’t forget: It was a photo of a deer stranded on frozen Albert Lea Lake, in southeastern Minnesota.


Date: Mar 13, 2014


Questions for discussion:

  • How is GoPro able to become a new kind of “Hybrid media company” ?
  • Who are the competitors?

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