GoPro Goes Big as a Hybrid Media Company/Videocam Maker

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: A few days after Thanksgiving, a friend tagged James Kenison in a Facebook (FB) post that he couldn’t forget: It was a photo of a deer stranded on frozen Albert Lea Lake, in southeastern Minnesota.

Source: Businessweek.com

Date: Mar 13, 2014

Link: http://www.businessweek.com/articles/2014-03-13/gopro-nears-ipo-as-hybrid-media-company-videocam-maker#r=hp-sf

Questions for discussion:

  • How is GoPro able to become a new kind of “Hybrid media company” ?
  • Who are the competitors?

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