Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The reason Sbarro is having a rougher time than other, more solvent purveyors of not-good food goes to the root of its business: You eat Sbarro not because you want Sbarro, but because it is the food that is available at the moment you want some food.

Source: NYTimes.com

Date: Mar 13, 2014

Link: http://economix.blogs.nytimes.com/2014/03/13/this-is-the-real-reason-sbarro-is-in-bankruptcy/?ref=business

Questions for Discussions:

  • What are the real reasons for the bankruptcy, according to the report?
  • Do you believe this is a problem that will become more problematic for mall vendors like Sbarro?
  • How would you respond to the situation, from a marketing point of view?

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