Description: The reason Sbarro is having a rougher time than other, more solvent purveyors of not-good food goes to the root of its business: You eat Sbarro not because you want Sbarro, but because it is the food that is available at the moment you want some food.
Source: NYTimes.com
Date: Mar 13, 2014
Questions for Discussions:
- What are the real reasons for the bankruptcy, according to the report?
- Do you believe this is a problem that will become more problematic for mall vendors like Sbarro?
- How would you respond to the situation, from a marketing point of view?
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