Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Walmart’s announcement that the company will now allow customers to trade in their old video games may eat into GameStop’s bread-and-butter business. Investors are wary.

Source: CNNMoney.com – video report

Date: Mar 18, 2014

Link: http://money.cnn.com/video/investing/2014/03/18/investing-the-buzz-gamestop-video-games-walmart-trade-in.cnnmoney/index.html

Questions for Discussions:

  • What does Wal-Mart’s entry into this business suggest about the opportunity for growth?
  • Do you think Wal-Mart can overwhelm smaller retail competitors?
  • How can Gamestop respond to the threat from Wal-Mart?

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