Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Worksman Cycles has been making industrial tricycles and consumer bicycles for more than 100 years in New York City.

Source: – video report

Date: Mar 21, 2014


Questions for Discussions:

  • How has Worksman managed to remain in business in the U.S.?
  • How significant is the issue of customized manufacturing for their U.S. industrial customers?

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