Description: First, Starbucks (SBUX) wanted you in its cafes for lunch and the afternoon, so it spruced up its food offerings and started serving cold “Refreshers” and testing sodas. Now it wants you there in the evening, too, and it’s bringing out the booze.
Date: Mar 20, 2014
Questions for discussion:
- Do you think this new program will be successful?
- Will this program attract new customers or serve the current customer better?