Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Tired of charity appeals? Here’s why Britain’s best-ever social media fundraising campaign could render them obsolete.


Date: Mar 21, 2014


Questions for Discussions:

  • Why was this campaign a success?
  • Why would the success of this campaign disturb the thinking of fundraising organizations and their managerial class?
  • Do you think they have anything to fear?

Leave a Reply