Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Drive-in restaurants are retro-cool. And thanks to strong earnings and a fun ad campaign, shares of Sonic have been on a tear lately. But is it overvalued?

Source: CNNMoney.com – video report

Date: Mar 25, 2014

Link: http://money.cnn.com/video/investing/2014/03/25/buzz-sonic-drive-in-restaurant-chain.cnnmoney/index.html

Questions for Discussions:

  • Why has Sonic been so successful?
  • Do you think the company can continue to grow by opening more locations?

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