Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Spending on digital ads will make up around one-quarter of total media ad spending around the world


Date: Apr 03, 2014


Questions for discussion:

  • What does the report say about digital advertising trends?
  • At what level do you think growth will level off?
  • What does this trend say to advertising managers?

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