Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Demand for meat alternatives is growing, fueled by trends as varied as increased vegetarianism and concerns over the impact of industrial-scale animal husbandry on the environment.

Source: NYTimes.com

Date: Apr 02, 2014

Link: http://www.nytimes.com/2014/04/03/business/meat-alternatives-on-the-plate-and-in-the-portfolio.html?ref=business&_r=0

Questions for Discussions:

  • Why is this product category growing in popularity?
  • How would you develop the marketplace for these products as a replacement of genuine meat products and as unique “new protein” food?

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