Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Through an innovative partnership, the airline is revitalizing public spaces in Detroit, Providence, and San Antonio. Look for more to come.


Date: Apr 03, 2014


Questions for Discussions:

  • Explain the concept behind “placemaking” and why it has attracted corporate support.
  • How does this action fit with corporate social responsibility to communities?

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