Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Convertibles, such as the Ford Thunderbird in the 1991 film Thelma & Louise, have epitomized the promise of freedom that’s long fueled the popularity of the automobile. From James Dean’s Porsche (PAH3:GR) 550 Spyder to Steve McQueen’s Jaguar (TTM) XKSS, ragtops have been associated with rebels of all stripes. Nowadays, however, a sport-utility vehicle with a big sunroof is more likely to be the object of desire as wind-in-your-hair motoring becomes passé.


Date: Apr 10, 2014


Questions for Discussions:

  • Why have sales of open-roof passenger vehicles dropped, according to the report?
  • Do you agree with this assessment?

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