Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 4: Marketing Management.

Description: Toyota invited members of Congress and Bloomberg’s Phil Mattingly out for a test drive of the I-Road — its answer to zero-emissions urban driving.

Source: Bloombergcom – video report

Date: Mar 30, 2014

Link: http://www.bloomberg.com/video/toyota-s-three-wheeled-car-gets-tested-on-the-hill-5UEm~Uo0SJu2tfYmzqTWjA.html

Questions for Discussions:

  • Do you think this car will succeed with urban drivers?
  • Could a car sharing program work better with this vehicle?

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