Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Walmart plans to announce on Thursday that it is putting its muscle behind Wild Oats organic products, offering the label at prices that will undercut brand-name organic competitors by at least 25 percent. The move by Walmart, the nation’s largest retailer and grocer, is likely to send shock waves through the organic market, in which an increasing number of food companies and retailers are seeking a toehold.

Source: NYTimes.com

Date: Apr 10, 2014

Link: http://www.nytimes.com/2014/04/10/business/walmart-to-offer-organic-line-of-food-at-cut-rate-prices.html?smid=fb-nytimes&WT.z_sma=BU_WTO_20140410&bicmp=AD&bicmlukp=WT.mc_id&bicmst=1388552400000&bicmet=1420088400000&_r=2

Questions for Discussions:

  • How significant is it that Walmart is aggressively entering this line of business?
  • How do you expect the industry to react?

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