Pop-up shops are becoming more permanent

Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: In brand strategy, short-term retail may not be so temporary after all.

Source: Fortune.com

Date: Apr 18, 2014

Link: http://features.blogs.fortune.cnn.com/2014/04/18/pop-up-shop-storefront/?iid=SF_F_River

Questions for Discussions:

  • Describe the business model of short-term retail rentals.
  • For which businesses does this service make sense? Why?

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