Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Dylan DeNeve of Brooklyn dined on homemade baby food of vegetable purées, delicately seasoned with leeks, red peppers, cumin and thyme, prepared by her mother, Alexandra, a lawyer. In Atlanta, Wes and Hadley Stewart enjoyed homemade mashed-up kale, butternut squash and ancient grains.

Source: NYTimes.com

Date: Apr 25, 2014

Link: http://www.nytimes.com/2014/04/26/business/as-parents-make-their-own-industry-tries-to-adapt.html?ref=business&_r=0

Questions for Discussions:

  • What are the challenges to management of large-scale food producers?
  • Why is this trend developing, in your opinion?
  • Strategically speaking, what should management do about it?

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