Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: A recent price disruption has Americans clamoring for limes, but historic pricing shows that the citrus fruit may not be going anywhere.

Source: Fortune.com

Date: May 09, 2014

Link: http://tech.fortune.cnn.com/2014/05/09/a-big-data-look-at-the-lime-shortage/

Questions for discussion:

  • What was the theory circulating that explained the price of limes?
  • What does the research data show?
  • How did consumers respond to price increases?

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