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Description: Apple may be joining a long list of companies who’ve shelled out lots of cash trying to tap the allure of hip hop. Sometimes it works, sometimes … not so much.

Source: CNNMoney.com – video report

Date: May 09, 2014

Link: http://money.cnn.com/video/technology/2014/05/09/apple-beats-dr-dre-samsung-headphones.cnnmoney/index.html

Questions for Discussions:

  • Is the acquisition a good deal for both parties?
  • How should Apple go about evaluating this acquisition?

 

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