Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: On a cross from Fabió Coentrão, Karim Benzema, with a single touch, puts the ball in the right place. It’s the only goal of the night, but it’s beautiful, and with it Real Madrid wins at its home stadium, the Santiago Bernabéu.

Source: Businessweek.com

Date: May 15, 2014

Link: http://www.businessweek.com/articles/2014-05-15/2014-world-cup-nike-adidas-gear-up-for-soccer-duels-next-round

Questions for Discussions:

  • Summarize the competitive relationship between Adidas and Nike?
  • How is this good for soccer?

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