Description: Hampton Creek Foods is trying to build a more environmentally friendly egg that looks, tastes and has the nutrition of a regular egg. But unless it’s cheaper, can they beat the egg?
Source: CNNMoney.com – video report
Date: May 19, 2014
Questions for Discussions:
- Do you think price is the most important factor that determines consumers’ purchases of egg and egg substitute?
- If the taste of prepared foods such as mayo is the same for both products, do you think consumers will quickly adopt the product?