Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Hampton Creek Foods is trying to build a more environmentally friendly egg that looks, tastes and has the nutrition of a regular egg. But unless it’s cheaper, can they beat the egg?

Source: CNNMoney.com – video report

Date: May 19, 2014

Link: http://money.cnn.com/video/technology/2014/05/19/t-better-egg-hampton-creek-foods-josh-tetrick.cnnmoney/index.html

Questions for Discussions:

  • Do you think price is the most important factor that determines consumers’ purchases of egg and egg substitute?
  • If the taste of prepared foods such as mayo is the same for both products, do you think consumers will quickly adopt the product?

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