Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The golf industry is in the rough. Once the go-to activity for corporate bonding, the sport is suffering from an exodus of players, a lack of interest among millennials and the mass closure of courses.

Source: Bloomberg.com

Date: May 23, 2014

Link: http://www.bloomberg.com/news/2014-05-23/golf-market-stuck-in-bunker-as-thousands-leave-the-sport.html

Questions for Discussions:

  • What does this report say about the reasons for the decline in stock value of golf equipment manufacturers?
  • Do you think the industry will recover?
  • How would you revive the sport for a younger demographic?

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