Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: Subtlety has never been Abercrombie & Fitch’s (ANF) thing.

Source: Businessweek.com

Date: May 22, 2014

Link: http://www.businessweek.com/articles/2014-05-22/abercrombie-and-fitch-tries-to-win-teens-back-from-online-retail#r=nav-fst

Questions for Discussions:

What does the report say about retailing trends faced by Abercrombie & Fitch and others?

How would you describe the target customer and their shopping behavior?

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