Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: An activewear brand with a cult following in Australia is planning a massive global expansion in the U.S., Asia and Europe.


Date: May 29, 2014


Questions for Discussions:

  • How does this report reflect growing globalization and international business?
  • How should managers approach the challenge?
  • Does the home country of a brand help or hurt international marketing efforts in this case?

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